PRODUCT NEWS
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HEX Digital designs new AR app for England’s Historic Cities |
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07 Sep 2017 . BY Lauren Heath-Jones |
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The England's HIstoric Cities app is available at a dozen UK heritage sites |
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HEX Digital has created a new heritage app, England’s Historic Cities (EHC), in collaboration with twelve of the UK’s most historic cities.
Funded by the Discover England Fund, a £40 million ($52.7 million, €44.7 million) investment in English tourism made by the British government in 2015, the app tells the stories of some of the UK’s most fascinating heritage sites, and gives users access to exclusive content and never before seen insights into well known landmarks.
Trigger points are stationed at various points across these landmarks. Users simply scan the triggers with their phones to access content, including augmented reality displays, 3D reconstructions and 360-degree panoramas, to enhance their experience.
The app also allows users to access audio content including stories told by historical figures including William Shakespeare, Countess Ela of Salisbury and the Venerable Bede.
The app will be available at 12 locations: Carlisle, Durham, Lancaster, York, Chester, Lincoln, Stratford-upon-Avon, Oxford, Cambridge, Greenwich, Bath and Salisbury.
Nicola Said, commercial director at Marketing Cheshire, who project managed the EHC app, says: “This is one of the most exciting projects I have worked on. It is a true marriage of old and new, and a completely innovative way to inspire an increasingly digital world to take a step back into the past.”
Said adds: “I cannot wait to see the app in action and watch people from all around the world take pleasure in England’s glorious, captivating history. It will enable all the cities in question to be able to reach new audiences and showcase the iconic cultural heritage we have to offer.”
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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Director of Operations
Active Luton |
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Salary:
£61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom |
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DIARY |
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