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SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
MORE PRODUCTS
Frontgrid shortlisted for 'Innovative Business' award
VR attractions company Frontgrid, has been named as a finalist in this years North Wales Business Leader awards.
The Field Museum partners with Atlantic Productions for new digital dinosaur exhibit
The Field Museum in Chicago, US, has partnered with Emmy and BAFTA award-winning media production company, Atlantic Productions, to develop a new digital exhibit.
DreamWorks Theatre to open at Universal Studios Hollywood this summer
Developed by the Universal Creative team in partnership with DreamWorks’ Artists, The DreamWorks Theatre will replace the Shrek 4-D attraction, and will play host to a number of media- based attractions based on movie-franchises from the Dreamworks Animation universe.
Inition creates unique crowd experience for Fast & Furious Live
Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live.
MORE PRODUCTS >
LATEST JOBS
Activity Instructor
Girlguiding UK
Salary: Competitive
Location: London, UK
Head Lifeguard/ Duty Officer
Brean Splash
Salary: Hourly rate up to £8.50 per hour - 44 hours per week
Location: Somerset, UK
Pool Manager
Brean Splash
Salary: £21,000 - £26,000 per annum
Location: Somerset, UK
Tour Operations Manager
The Football Association
Salary: Competitive Salary
Location: Wembley, UK
Tour Operations Executive
The Football Association
Salary: Competitive Salary
Location: Wembley, UK
Theme Park Resort Duty Manager - Operations
Gulliver's Theme Park
Salary: Competitive
Location: Matlock Bath, Matlock, UK



RECRUITING NOW
Legoland Discovery
Sea Life
Merlin
Madame Tussauds

COMPANY PROFILES
SimEx-Iwerks Entertainment
SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. Our main offices are located in Toronto, Los Angeles and Baltimore. [more...]
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CATALOGUE GALLERY
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PROPERTY/TENDERS
Location: Belfast, Northern Ireland
Company: Belfast Zoo
Location: Stratford-upon-Avon
Company: Stratford-on-Avon District Council
Company: Gravesham Borough Council
Company: GVA
Location: Hastings
Company: GVA
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©Cybertrek 2018
AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
MORE PRODUCTS
Frontgrid shortlisted for 'Innovative Business' award
VR attractions company Frontgrid, has been named as a finalist in this years North Wales Business Leader awards.
The Field Museum partners with Atlantic Productions for new digital dinosaur exhibit
The Field Museum in Chicago, US, has partnered with Emmy and BAFTA award-winning media production company, Atlantic Productions, to develop a new digital exhibit.
DreamWorks Theatre to open at Universal Studios Hollywood this summer
Developed by the Universal Creative team in partnership with DreamWorks’ Artists, The DreamWorks Theatre will replace the Shrek 4-D attraction, and will play host to a number of media- based attractions based on movie-franchises from the Dreamworks Animation universe.
Inition creates unique crowd experience for Fast & Furious Live
Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live.
MORE PRODUCTS >
LATEST JOBS
Activity Instructor
Girlguiding UK
Salary: Competitive
Location: London, UK
Head Lifeguard/ Duty Officer
Brean Splash
Salary: Hourly rate up to £8.50 per hour - 44 hours per week
Location: Somerset, UK
Pool Manager
Brean Splash
Salary: £21,000 - £26,000 per annum
Location: Somerset, UK
Tour Operations Manager
The Football Association
Salary: Competitive Salary
Location: Wembley, UK
Tour Operations Executive
The Football Association
Salary: Competitive Salary
Location: Wembley, UK
Theme Park Resort Duty Manager - Operations
Gulliver's Theme Park
Salary: Competitive
Location: Matlock Bath, Matlock, UK



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS