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SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
MORE PRODUCTS
Triotech partners with AMC for Fear the Walking Dead Survival
Triotech has partnered with American broadcasting company AMC to create a new attraction at the Fremont Street Experience in Las Vegas.
Picsolve announces collaboration with Merlin Entertainment
Picsolve has collaborated with Merlin Entertainment on its newest attraction, Little Big City, Berlin.
Could interactive narratives be incorporated into visitor attractions?
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.
Holovis partners with E2M Technologies
Electric motion specialists E2M Technologies (E2M) have partnered with sensory experience design firm Holovis.
MORE PRODUCTS >
LATEST JOBS
Programmes and Events National Manager
The Wildfowl and Wetlands Trust
Salary: £22,680 to £28,350 pa
Location: Slimbridge, United Kingdom
Forest Centre Manager
Forestry Commission
Salary: £29,401 - £32,486
Location: Wendover, United Kingdom
Creative Media Assistant
Merlin Entertainments Group
Salary: Competitive
Location: London, United Kingdom
Technical Manager
The Dungeons
Salary: Competitive
Location: Edinburgh, United Kingdom
Head of PR and Media Relations
Alton Towers Theme Park
Salary: Competitive
Location: Staffordshire, United Kingdom
Trade Sales Coordinator
Legoland Discovery Centre
Salary: Competitive
Location: Kansas City, MO, United States



RECRUITING NOW

COMPANY PROFILES
SimEx-Iwerks Entertainment
SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. Our main offices are located in Toronto, Los Angeles and Baltimore. [more...]
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
MORE PRODUCTS
Triotech partners with AMC for Fear the Walking Dead Survival
Triotech has partnered with American broadcasting company AMC to create a new attraction at the Fremont Street Experience in Las Vegas.
Picsolve announces collaboration with Merlin Entertainment
Picsolve has collaborated with Merlin Entertainment on its newest attraction, Little Big City, Berlin.
Could interactive narratives be incorporated into visitor attractions?
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.
Holovis partners with E2M Technologies
Electric motion specialists E2M Technologies (E2M) have partnered with sensory experience design firm Holovis.
MORE PRODUCTS >
LATEST JOBS
Programmes and Events National Manager
The Wildfowl and Wetlands Trust
Salary: £22,680 to £28,350 pa
Location: Slimbridge, United Kingdom
Forest Centre Manager
Forestry Commission
Salary: £29,401 - £32,486
Location: Wendover, United Kingdom
Creative Media Assistant
Merlin Entertainments Group
Salary: Competitive
Location: London, United Kingdom
Technical Manager
The Dungeons
Salary: Competitive
Location: Edinburgh, United Kingdom
Head of PR and Media Relations
Alton Towers Theme Park
Salary: Competitive
Location: Staffordshire, United Kingdom
Trade Sales Coordinator
Legoland Discovery Centre
Salary: Competitive
Location: Kansas City, MO, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS