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SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
MORE PRODUCTS
Frontgrid shortlisted for 'Innovative Business' award
VR attractions company Frontgrid, has been named as a finalist in this years North Wales Business Leader awards.
The Field Museum partners with Atlantic Productions for new digital dinosaur exhibit
The Field Museum in Chicago, US, has partnered with Emmy and BAFTA award-winning media production company, Atlantic Productions, to develop a new digital exhibit.
DreamWorks Theatre to open at Universal Studios Hollywood this summer
Developed by the Universal Creative team in partnership with DreamWorks’ Artists, The DreamWorks Theatre will replace the Shrek 4-D attraction, and will play host to a number of media- based attractions based on movie-franchises from the Dreamworks Animation universe.
Inition creates unique crowd experience for Fast & Furious Live
Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live.
MORE PRODUCTS >
LATEST JOBS
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Girlguiding UK
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Location: London, UK
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Salary: Hourly rate up to £8.50 per hour - 44 hours per week
Location: Somerset, UK
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Salary: £21,000 - £26,000 per annum
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Location: Wembley, UK
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Location: Wembley, UK
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Location: Matlock Bath, Matlock, UK



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This year DJW celebrates 30 years in the industry, with David and Lynn Willrich having started the company from the AV department of the National Motor Museum in Beaulieu. [more...]
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
MORE PRODUCTS
Frontgrid shortlisted for 'Innovative Business' award
VR attractions company Frontgrid, has been named as a finalist in this years North Wales Business Leader awards.
The Field Museum partners with Atlantic Productions for new digital dinosaur exhibit
The Field Museum in Chicago, US, has partnered with Emmy and BAFTA award-winning media production company, Atlantic Productions, to develop a new digital exhibit.
DreamWorks Theatre to open at Universal Studios Hollywood this summer
Developed by the Universal Creative team in partnership with DreamWorks’ Artists, The DreamWorks Theatre will replace the Shrek 4-D attraction, and will play host to a number of media- based attractions based on movie-franchises from the Dreamworks Animation universe.
Inition creates unique crowd experience for Fast & Furious Live
Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live.
MORE PRODUCTS >
LATEST JOBS
Activity Instructor
Girlguiding UK
Salary: Competitive
Location: London, UK
Head Lifeguard/ Duty Officer
Brean Splash
Salary: Hourly rate up to £8.50 per hour - 44 hours per week
Location: Somerset, UK
Pool Manager
Brean Splash
Salary: £21,000 - £26,000 per annum
Location: Somerset, UK
Tour Operations Manager
The Football Association
Salary: Competitive Salary
Location: Wembley, UK
Tour Operations Executive
The Football Association
Salary: Competitive Salary
Location: Wembley, UK
Theme Park Resort Duty Manager - Operations
Gulliver's Theme Park
Salary: Competitive
Location: Matlock Bath, Matlock, UK



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS