PRODUCT NEWS
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London Eye's 4D cinema debuts |
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11 Sep 2009 . BY Sarah Todd |
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Merlin Entertainments, one of the world's largest visitor attraction operators, has unveiled the second stage of a £17.5m scheme to upgrade the London Eye over the next three years.
A new £5m purpose-built 4D cinema has been established at the capital's South Bank attraction, which will now be known as the Merlin Entertainments London Eye as part of efforts to create a new brand identity for the London landmark.
The pre-flight cinematic experience aims to provide visitors with the chance to view aerial footage of the London Eye combined with 3D technology and 4D sensory effects, such as wind, snow and smell, before embarking on their actual journey.
The 4D film was developed at Pinewood Shepperton studios by Centre Screen Productions in association with 3D production companies Pablo Post and Principal Large Format. Design architects for the project were Kay Elliot and construction work at the Grade III-listed building was led by Collins Construction. The screen was supplied as part of the wider 4D cinema set-up undertaken by SimEx-iwerks and was shipped from Canada.
In addition to the new cinema, the London Eye's ticket hall and information areas have undergone a revamp as part of the scheme, which also follows the news earlier this year that Merlin is investing £12.5m ahead of the 2012 Olympics to upgrade the attraction's capsules to improve comfort and visitor experience.
Merlin Studios, Merlin's creative hub, was also involved with the scheme, which took a year to complete.
Merlin chief executive officer, Nick Varney, said: "This very significant investment programme not only reflects our confidence in the London leisure market, but also marks a new phase in the development of the Merlin Entertainments London Eye, underlining its position as one of the primary attractions in the Merlin Group.
"The new 4D cinema, and other changes will provide an even more exciting experience, not just for first time visitors, but to encourage others to come back and 'fly' the Eye again."
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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Director of Operations
Active Luton |
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Salary:
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Job location: Luton , United Kingdom |
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DIARY |
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