AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 
POST YOUR JOB ONLINE
FREE SIGN UP
CONTACT US

Jobs . News . Features . Products . Magazine . Handbook . Blog  
NEWS
IAAPA 2017: Obama advisor talks challenges and rewards for drone use in attractions
POSTED 13 Nov 2017 . BY Tom Anstey
Former White House advisor Lisa Ellman has laid out the opportunities drones can offer US attractions, also discussing rules and regulations and how to navigate such challenges.

With rapidly changing technology for unmanned aircraft systems making them smarter, more capable and more affordable, drones are increasingly being put to work with success across industry.

Ellman, now a partner for law firm Hogan Lovells, chairs the firm's Unmanned Aircraft Systems practice, a group dedicated to helping businesses succeed in the drone marketplace. She has held a variety of positions at top levels of the executive branch at the White House and the US Department of Justice (DOJ). Most recently, under the Obama administration, she worked on drone policy, helping to integrate the national airspace in terms of bringing drones into the equation.

Drone Safety

“The technology has moved so quickly forward that what used to be considered a toy is now a tool of industry,” said Ellman, speaking during the IAAPA Expo taking place in Orlando, Florida.

“Their uses are really limited only by our imagination. While that’s incredibly exciting, it also presents a number of challenges on the public policy front, and as policy catches up, drones are really taking off.”

According to Ellman, 2017 has been the “year of drone security”, with the government looking to expand drone operations beyond that which is currently authorised for better commercial use. This legislation has been held up by national security agencies however because drone use would enhance without relevant security policy keeping pace, remote identification of drones being a key part of the discussion.

“Remote identification is very important,” said Ellman. “Is that a news gathering drone flying over my theme park? Is that a hobbyist? Is that a criminal? We’re worried about the careless, the clueless and the criminal. Remote identification can address that. It’s the key to expanding drone operation and moving it forward and it’s key for those of us worried about security so we know who is flying over our amusement park.”

Another issue for attractions operators is public use of drones in operations such as theme parks. While the law is currently restrictive, these issues will likely be addressed soon, says Ellman.

“In an amusement park scenario, I want to be able to keep others out of my airspace. A hobbyist thinks it would be fun to fly near my ferris wheel. What can you do to keep them away?” she said.

“You can jam a drone by taking down it’s signal. Drones can catch other drones with a net. You can takeover a drone using a computer. There are even eagles being trained to take out drones.

“However, right now, the status quo means there’s not a lot you can legally do. You can passively identify, detect and track a drone but you can’t take it down because a drone is currently considered an aircraft. Those laws will likely be changed over time but that’s where things are.”

Drone Management

While not much can be done to stop drones right now, Ellman suggests attractions develop a protocol for handling incidents involving the devices.

“Facility owners should create a drone toolkit,” she said. “Your employees need to know what they should do when they spot a rogue drone. The key is being able to enforce the law on the backhand.

“Right now it’s all about evidence gathering – give your employees a list of questions that they should be answering as they gather evidence when something like this occurs. Know what the federal and local laws are for drones in your area and give them contact information for your local Federal Aviation Administration (FAA) regional operation centre, they are the ones who should be coordinating with local law enforcement.”

Drone Use

Under the Trump administration, last month a new programme was announced addressing drone use for commercial purposes, something that could provide a major boost to the industry.

Called the Unmanned Aircraft System Integration Pilot Programme, the scheme asks all stakeholders involved — pilots, private citizens, local authorities, park officials and others for their ideas on regulations for drones.

“The idea is that states and localities can apply to participate in the pilot programme and they would partner with industry for commercial projects,” said Ellman.

“Whatever it might be, whatever the benefit, it’s all about the data and how it can enhance safety and efficiency. A lot of those benefits require breaking rules – flying over people, flying at night, flying out of sight for example. Under the new scheme, the idea is there will be many waivers to do lots of different things and create a hub of innovation across the country – petri dishes of innovation. Give a town an opportunity to provide services outside the scope of current rules.”

Legislation

The majority of US states are currently considering legislation that would limit or prohibit drone use in some way, says Ellman. Lots of states have enacted such legislation while others are adopting resolutions to such issues.

“There was recently a case that saw a ban on drone use in a community,” she said. “The question was asked if that was legal and the answer was no, because it fell under FAA legislation.

“Right now there's a bunch of working groups, the drone advisory committee, different pathfinders – essentially all of the industry – working with the government to provide new data.

“The key is bringing policy makers together. Innovation is moving so quickly but policy is also key, particularly around safety and privacy. There are a lot of open questions right now in regards to regulation. Bringing policymakers together with innovators will mean we can craft solutions for this industry in order to move forward.”

Check back with Attractions Management and AM2 during the week for all the latest breaking news from IAAPA 2017
RELATED STORIES
FEATURE: Show preview: IAAPA Attractions Expo


Exhibitor news and updates in the run-up to IAAPA in Orlando
IAAPA supporting Give Kids the World at 2017 expo


Give Kids the World Village – a cost-free resort for children with life threatening illnesses – will enter its 22nd year in partnership with IAAPA at the organisation’s annual expo, with a number of initiatives and events lined up for this year’s show.
IAAPA Foundation announces events for Orlando expo


The IAAPA Foundation – the charitable arm of the international body for the attractions sector – has announced a number of key events to take place at next month’s IAAPA expo in Orlando, Florida.
Bob Rogers reveals lineup for 2017 IAAPA Legends Panel


Some of the attractions industry’s brightest minds will come together next month for an open panel discussion about the creative process and challenges involved with turning the world’s most popular IPs into real-life places.
MORE NEWS
Association of Independent Museums names Emma Chaplin new director
The Association of Independent Museums (AIM) has named Emma Chaplin as its new director – starting February 2018.
Canada’s Méga Parc prepares for CA$52m steampunk redevelopment
Canada’s Méga Parc is to undergo a major steampunk-themed makeover, with a record- breaking gravity coaster travelling through a spokeless Ferris wheel at the heart of the CA$52m (US$41m, €34.6m, £30.8m) redevelopment.
Michael Jackson's estate files trademark for possible museum venture
The estate for Michael Jackson has filed a trademark application indicating future plans to open a museum attraction dedicated to the pop icon.
IAAPA 2017: Universal's Thierry Coup on taking immersive design to the next level
The man behind Universal Studios’ most successful visitor attractions says operators looking to stay ahead of the curve must go above and beyond to deliver new levels of immersive experiences.
More news>
LATEST JOBS
Commercial Director- Midway North America
Madame Tussauds
Salary: Competitive
Location: Orlando, FL, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Trade Sales Coordinator
Sea Life
Salary: Competitive
Location: Minnesota, United States
Front Office Manager
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States
Senior Profit Protection Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
Head of Operations
Madame Tussauds
Salary: Competitive
Location: New York, NY, United States



RECRUITING NOW
Merlin
UK-wide leisure business
Crealy Adventure Parks
Merlin

COMPANY PROFILES
SimEx-Iwerks Entertainment
SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. Our main offices are located in Toronto, Los Angeles and Baltimore. [more...]
Latest Issue
CATALOGUE GALLERY
MORE CATALOGUES >

Attractions Management
Handbook available
online and in print >
 
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017
AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
NEWS
IAAPA 2017: Obama advisor talks challenges and rewards for drone use in attractions
POSTED 13 Nov 2017 . BY Tom Anstey
Former White House advisor Lisa Ellman has laid out the opportunities drones can offer US attractions, also discussing rules and regulations and how to navigate such challenges.

With rapidly changing technology for unmanned aircraft systems making them smarter, more capable and more affordable, drones are increasingly being put to work with success across industry.

Ellman, now a partner for law firm Hogan Lovells, chairs the firm's Unmanned Aircraft Systems practice, a group dedicated to helping businesses succeed in the drone marketplace. She has held a variety of positions at top levels of the executive branch at the White House and the US Department of Justice (DOJ). Most recently, under the Obama administration, she worked on drone policy, helping to integrate the national airspace in terms of bringing drones into the equation.

Drone Safety

“The technology has moved so quickly forward that what used to be considered a toy is now a tool of industry,” said Ellman, speaking during the IAAPA Expo taking place in Orlando, Florida.

“Their uses are really limited only by our imagination. While that’s incredibly exciting, it also presents a number of challenges on the public policy front, and as policy catches up, drones are really taking off.”

According to Ellman, 2017 has been the “year of drone security”, with the government looking to expand drone operations beyond that which is currently authorised for better commercial use. This legislation has been held up by national security agencies however because drone use would enhance without relevant security policy keeping pace, remote identification of drones being a key part of the discussion.

“Remote identification is very important,” said Ellman. “Is that a news gathering drone flying over my theme park? Is that a hobbyist? Is that a criminal? We’re worried about the careless, the clueless and the criminal. Remote identification can address that. It’s the key to expanding drone operation and moving it forward and it’s key for those of us worried about security so we know who is flying over our amusement park.”

Another issue for attractions operators is public use of drones in operations such as theme parks. While the law is currently restrictive, these issues will likely be addressed soon, says Ellman.

“In an amusement park scenario, I want to be able to keep others out of my airspace. A hobbyist thinks it would be fun to fly near my ferris wheel. What can you do to keep them away?” she said.

“You can jam a drone by taking down it’s signal. Drones can catch other drones with a net. You can takeover a drone using a computer. There are even eagles being trained to take out drones.

“However, right now, the status quo means there’s not a lot you can legally do. You can passively identify, detect and track a drone but you can’t take it down because a drone is currently considered an aircraft. Those laws will likely be changed over time but that’s where things are.”

Drone Management

While not much can be done to stop drones right now, Ellman suggests attractions develop a protocol for handling incidents involving the devices.

“Facility owners should create a drone toolkit,” she said. “Your employees need to know what they should do when they spot a rogue drone. The key is being able to enforce the law on the backhand.

“Right now it’s all about evidence gathering – give your employees a list of questions that they should be answering as they gather evidence when something like this occurs. Know what the federal and local laws are for drones in your area and give them contact information for your local Federal Aviation Administration (FAA) regional operation centre, they are the ones who should be coordinating with local law enforcement.”

Drone Use

Under the Trump administration, last month a new programme was announced addressing drone use for commercial purposes, something that could provide a major boost to the industry.

Called the Unmanned Aircraft System Integration Pilot Programme, the scheme asks all stakeholders involved — pilots, private citizens, local authorities, park officials and others for their ideas on regulations for drones.

“The idea is that states and localities can apply to participate in the pilot programme and they would partner with industry for commercial projects,” said Ellman.

“Whatever it might be, whatever the benefit, it’s all about the data and how it can enhance safety and efficiency. A lot of those benefits require breaking rules – flying over people, flying at night, flying out of sight for example. Under the new scheme, the idea is there will be many waivers to do lots of different things and create a hub of innovation across the country – petri dishes of innovation. Give a town an opportunity to provide services outside the scope of current rules.”

Legislation

The majority of US states are currently considering legislation that would limit or prohibit drone use in some way, says Ellman. Lots of states have enacted such legislation while others are adopting resolutions to such issues.

“There was recently a case that saw a ban on drone use in a community,” she said. “The question was asked if that was legal and the answer was no, because it fell under FAA legislation.

“Right now there's a bunch of working groups, the drone advisory committee, different pathfinders – essentially all of the industry – working with the government to provide new data.

“The key is bringing policy makers together. Innovation is moving so quickly but policy is also key, particularly around safety and privacy. There are a lot of open questions right now in regards to regulation. Bringing policymakers together with innovators will mean we can craft solutions for this industry in order to move forward.”

Check back with Attractions Management and AM2 during the week for all the latest breaking news from IAAPA 2017
RELATED STORIES
FEATURE: Show preview: IAAPA Attractions Expo


Exhibitor news and updates in the run-up to IAAPA in Orlando
IAAPA supporting Give Kids the World at 2017 expo


Give Kids the World Village – a cost-free resort for children with life threatening illnesses – will enter its 22nd year in partnership with IAAPA at the organisation’s annual expo, with a number of initiatives and events lined up for this year’s show.
IAAPA Foundation announces events for Orlando expo


The IAAPA Foundation – the charitable arm of the international body for the attractions sector – has announced a number of key events to take place at next month’s IAAPA expo in Orlando, Florida.
Bob Rogers reveals lineup for 2017 IAAPA Legends Panel


Some of the attractions industry’s brightest minds will come together next month for an open panel discussion about the creative process and challenges involved with turning the world’s most popular IPs into real-life places.
MORE NEWS
Association of Independent Museums names Emma Chaplin new director
The Association of Independent Museums (AIM) has named Emma Chaplin as its new director – starting February 2018.
Canada’s Méga Parc prepares for CA$52m steampunk redevelopment
Canada’s Méga Parc is to undergo a major steampunk-themed makeover, with a record- breaking gravity coaster travelling through a spokeless Ferris wheel at the heart of the CA$52m (US$41m, €34.6m, £30.8m) redevelopment.
Michael Jackson's estate files trademark for possible museum venture
The estate for Michael Jackson has filed a trademark application indicating future plans to open a museum attraction dedicated to the pop icon.
IAAPA 2017: Universal's Thierry Coup on taking immersive design to the next level
The man behind Universal Studios’ most successful visitor attractions says operators looking to stay ahead of the curve must go above and beyond to deliver new levels of immersive experiences.
More news>
LATEST JOBS
Commercial Director- Midway North America
Madame Tussauds
Salary: Competitive
Location: Orlando, FL, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Trade Sales Coordinator
Sea Life
Salary: Competitive
Location: Minnesota, United States
Front Office Manager
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States
Senior Profit Protection Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
Head of Operations
Madame Tussauds
Salary: Competitive
Location: New York, NY, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

NEWS
IAAPA 2017: Obama advisor talks challenges and rewards for drone use in attractions
POSTED 13 Nov 2017 . BY Tom Anstey
Former White House advisor Lisa Ellman has laid out the opportunities drones can offer US attractions, also discussing rules and regulations and how to navigate such challenges.

With rapidly changing technology for unmanned aircraft systems making them smarter, more capable and more affordable, drones are increasingly being put to work with success across industry.

Ellman, now a partner for law firm Hogan Lovells, chairs the firm's Unmanned Aircraft Systems practice, a group dedicated to helping businesses succeed in the drone marketplace. She has held a variety of positions at top levels of the executive branch at the White House and the US Department of Justice (DOJ). Most recently, under the Obama administration, she worked on drone policy, helping to integrate the national airspace in terms of bringing drones into the equation.

Drone Safety

“The technology has moved so quickly forward that what used to be considered a toy is now a tool of industry,” said Ellman, speaking during the IAAPA Expo taking place in Orlando, Florida.

“Their uses are really limited only by our imagination. While that’s incredibly exciting, it also presents a number of challenges on the public policy front, and as policy catches up, drones are really taking off.”

According to Ellman, 2017 has been the “year of drone security”, with the government looking to expand drone operations beyond that which is currently authorised for better commercial use. This legislation has been held up by national security agencies however because drone use would enhance without relevant security policy keeping pace, remote identification of drones being a key part of the discussion.

“Remote identification is very important,” said Ellman. “Is that a news gathering drone flying over my theme park? Is that a hobbyist? Is that a criminal? We’re worried about the careless, the clueless and the criminal. Remote identification can address that. It’s the key to expanding drone operation and moving it forward and it’s key for those of us worried about security so we know who is flying over our amusement park.”

Another issue for attractions operators is public use of drones in operations such as theme parks. While the law is currently restrictive, these issues will likely be addressed soon, says Ellman.

“In an amusement park scenario, I want to be able to keep others out of my airspace. A hobbyist thinks it would be fun to fly near my ferris wheel. What can you do to keep them away?” she said.

“You can jam a drone by taking down it’s signal. Drones can catch other drones with a net. You can takeover a drone using a computer. There are even eagles being trained to take out drones.

“However, right now, the status quo means there’s not a lot you can legally do. You can passively identify, detect and track a drone but you can’t take it down because a drone is currently considered an aircraft. Those laws will likely be changed over time but that’s where things are.”

Drone Management

While not much can be done to stop drones right now, Ellman suggests attractions develop a protocol for handling incidents involving the devices.

“Facility owners should create a drone toolkit,” she said. “Your employees need to know what they should do when they spot a rogue drone. The key is being able to enforce the law on the backhand.

“Right now it’s all about evidence gathering – give your employees a list of questions that they should be answering as they gather evidence when something like this occurs. Know what the federal and local laws are for drones in your area and give them contact information for your local Federal Aviation Administration (FAA) regional operation centre, they are the ones who should be coordinating with local law enforcement.”

Drone Use

Under the Trump administration, last month a new programme was announced addressing drone use for commercial purposes, something that could provide a major boost to the industry.

Called the Unmanned Aircraft System Integration Pilot Programme, the scheme asks all stakeholders involved — pilots, private citizens, local authorities, park officials and others for their ideas on regulations for drones.

“The idea is that states and localities can apply to participate in the pilot programme and they would partner with industry for commercial projects,” said Ellman.

“Whatever it might be, whatever the benefit, it’s all about the data and how it can enhance safety and efficiency. A lot of those benefits require breaking rules – flying over people, flying at night, flying out of sight for example. Under the new scheme, the idea is there will be many waivers to do lots of different things and create a hub of innovation across the country – petri dishes of innovation. Give a town an opportunity to provide services outside the scope of current rules.”

Legislation

The majority of US states are currently considering legislation that would limit or prohibit drone use in some way, says Ellman. Lots of states have enacted such legislation while others are adopting resolutions to such issues.

“There was recently a case that saw a ban on drone use in a community,” she said. “The question was asked if that was legal and the answer was no, because it fell under FAA legislation.

“Right now there's a bunch of working groups, the drone advisory committee, different pathfinders – essentially all of the industry – working with the government to provide new data.

“The key is bringing policy makers together. Innovation is moving so quickly but policy is also key, particularly around safety and privacy. There are a lot of open questions right now in regards to regulation. Bringing policymakers together with innovators will mean we can craft solutions for this industry in order to move forward.”

Check back with Attractions Management and AM2 during the week for all the latest breaking news from IAAPA 2017
RELATED STORIES
FEATURE: Show preview: IAAPA Attractions Expo


Exhibitor news and updates in the run-up to IAAPA in Orlando
IAAPA supporting Give Kids the World at 2017 expo


Give Kids the World Village – a cost-free resort for children with life threatening illnesses – will enter its 22nd year in partnership with IAAPA at the organisation’s annual expo, with a number of initiatives and events lined up for this year’s show.
IAAPA Foundation announces events for Orlando expo


The IAAPA Foundation – the charitable arm of the international body for the attractions sector – has announced a number of key events to take place at next month’s IAAPA expo in Orlando, Florida.
Bob Rogers reveals lineup for 2017 IAAPA Legends Panel


Some of the attractions industry’s brightest minds will come together next month for an open panel discussion about the creative process and challenges involved with turning the world’s most popular IPs into real-life places.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS