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NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
MORE NEWS
Disney offers first look at new Disney Springs NBA Experience
Disney has unveiled new details about its upcoming NBA Experience coming at the operator’s Disney Springs leisure district in Orlando, Florida.
Pop-up attractions in London and LA to celebrate the art of Final Fantasy
A new pop-up experience opening in London and Los Angeles will celebrate the 30th anniversary of the Final Fantasy franchise from IP developer Square Enix.
Museum of the Bible set to open as US$500m project nears completion
Work is almost complete on a major new museum in Washington that will teach visitors about the Holy Bible.
Liberty Science Center seeks US$25m funding for 25th birthday upgrade
The Liberty Science Center in Jersey City, New Jersey, has launched a fundraising campaign to raise US$25m (€21m, £19m) in celebration of its 25th anniversary.
More news>
LATEST JOBS
Chef Manager
Marwell Wildlife
Salary: Competitive
Location: Winchester, United Kingdom
National Manager - Programmes and Events
The Wildfowl and Wetlands Trust
Salary: Up to £30,000 pa
Location: Slimbridge, United Kingdom
Executive Assistant
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States
Retail Director
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Hollywood, Los Angeles, CA, United States
Marketing - Brand Manager (Membership)
Legoland
Salary: Competitive
Location: Florida, United States



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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


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NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
MORE NEWS
Disney offers first look at new Disney Springs NBA Experience
Disney has unveiled new details about its upcoming NBA Experience coming at the operator’s Disney Springs leisure district in Orlando, Florida.
Pop-up attractions in London and LA to celebrate the art of Final Fantasy
A new pop-up experience opening in London and Los Angeles will celebrate the 30th anniversary of the Final Fantasy franchise from IP developer Square Enix.
Museum of the Bible set to open as US$500m project nears completion
Work is almost complete on a major new museum in Washington that will teach visitors about the Holy Bible.
Liberty Science Center seeks US$25m funding for 25th birthday upgrade
The Liberty Science Center in Jersey City, New Jersey, has launched a fundraising campaign to raise US$25m (€21m, £19m) in celebration of its 25th anniversary.
More news>
LATEST JOBS
Chef Manager
Marwell Wildlife
Salary: Competitive
Location: Winchester, United Kingdom
National Manager - Programmes and Events
The Wildfowl and Wetlands Trust
Salary: Up to £30,000 pa
Location: Slimbridge, United Kingdom
Executive Assistant
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States
Retail Director
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Hollywood, Los Angeles, CA, United States
Marketing - Brand Manager (Membership)
Legoland
Salary: Competitive
Location: Florida, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
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AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS