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NEWS
Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.

The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.

Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.

In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.

“The creative experience brings us together and brings about better communication,” said Jeff Koons.

“When somebody views one of my works I always hope that they have a sense of awe and wonder.

“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”

Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.

Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.

RELATED STORIES
‘Create your own masterpiece’ with interactive colour editing from Disney Research


Disney’s research and development arm has come up with a new way to interact with art – creating an augmented reality application that allows users to interact and recolour paintings.
Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
Augmented reality app brings Gruffalo storybook to life in English forests


The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.
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NEWS
Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.

The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.

Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.

In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.

“The creative experience brings us together and brings about better communication,” said Jeff Koons.

“When somebody views one of my works I always hope that they have a sense of awe and wonder.

“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”

Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.

Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.

RELATED STORIES
‘Create your own masterpiece’ with interactive colour editing from Disney Research


Disney’s research and development arm has come up with a new way to interact with art – creating an augmented reality application that allows users to interact and recolour paintings.
Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
Augmented reality app brings Gruffalo storybook to life in English forests


The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
MORE NEWS
Atlantis Sanya mega-resort and waterpark almost complete as May opening nears
One of Asia’s most anticipated waterpark projects is almost complete, with the Atlantis Sanya resort approaching its May 2018 opening date.
HLF considers change to funding methods
The Heritage Lottery Fund (HLF) is changing the way it hands out finances for British projects, with the organisation considering the introduction of loans and corporate funding objectives starting next year.
UNStudio win competition for EuropaCity's indoor/outdoor cinema complex
One of the largest ongoing leisure developments on the planet, EuropaCity in Paris, will feature a dramatic indoor/outdoor cinema embedded into the landscape, courtesy of a competition-winning design by UNStudio.
Liverpool creates action plan as Unesco threatens removal of historic city from World Heritage list
In a bid to protect its World Heritage status, the City of Liverpool and Historic England have drawn up a heritage action plan, created to navigate the threat posed by a proposed development of the city’s waterfront, which could see it struck from the Unesco register.
More news>
LATEST JOBS
Theme Park Resort Duty Manager - Operations
Gulliver's Theme Park
Salary: Competitive
Location: Matlock Bath, Matlock, UK
Educational Ranger
Center Parcs Ltd
Salary: £8.82 Per Hour
Location: Wiltshire, UK
Activity Instructor
Girlguiding UK
Salary: Competitive
Location: London, UK
Head Lifeguard/ Duty Officer
Brean Splash
Salary: Hourly rate up to £8.50 per hour - 44 hours per week
Location: Somerset, UK
Pool Manager
Brean Splash
Salary: £21,000 - £26,000 per annum
Location: Somerset, UK
Tour Operations Manager
The Football Association
Salary: Competitive Salary
Location: Wembley, UK



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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ATTRACTIONS HANDBOOK
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NEWS
Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.

The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.

Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.

In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.

“The creative experience brings us together and brings about better communication,” said Jeff Koons.

“When somebody views one of my works I always hope that they have a sense of awe and wonder.

“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”

Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.

Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.

RELATED STORIES
‘Create your own masterpiece’ with interactive colour editing from Disney Research


Disney’s research and development arm has come up with a new way to interact with art – creating an augmented reality application that allows users to interact and recolour paintings.
Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
Augmented reality app brings Gruffalo storybook to life in English forests


The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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