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NEWS
Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.

The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.

Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.

In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.

“The creative experience brings us together and brings about better communication,” said Jeff Koons.

“When somebody views one of my works I always hope that they have a sense of awe and wonder.

“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”

Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.

Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.

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NEWS
Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.

The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.

Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.

In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.

“The creative experience brings us together and brings about better communication,” said Jeff Koons.

“When somebody views one of my works I always hope that they have a sense of awe and wonder.

“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”

Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.

Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.

RELATED STORIES
‘Create your own masterpiece’ with interactive colour editing from Disney Research


Disney’s research and development arm has come up with a new way to interact with art – creating an augmented reality application that allows users to interact and recolour paintings.
Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
Augmented reality app brings Gruffalo storybook to life in English forests


The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
MORE NEWS
Exclusive: Australian market recovering, says Village Roadshow COO as operator addresses safety concerns
Following a year of turmoil for Australia’s theme park sector, the Gold Coast market is finally starting to show signs of recovery, according to Village Roadshow Theme Parks COO Bob White.
Renovation work starts on Manhattan Beach's pier aquarium
A historic pier and aquarium on Manhattan Beach, California, is undergoing a major renovation after reaching its fundraising targets.
Coventry named UK City of Culture 2021
Coventry will be the third UK City of Culture following an announcement by minister for Arts, Heritage and Tourism John Glen.
Public art crucial for cities, argues designer who delivered Ai Weiwei's New York installations
One of the design team responsible for realising Ai Weiwei’s huge ‘security fence’ installations across New York has told CLADglobal the popularity of the project demonstrates why cities and developers would be “mad” not to commission creativity.
More news>
LATEST JOBS
Head of Food and Beverage
Paultons Park
Salary: Competitive Salary & Benefits
Location: Paultons Park, United Kingdom
Visitor Operations Team Duty Manager
Chatham Historic Dockyard Trust
Salary: £22,000 pa
Location: Chatham, United Kingdom
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Front Office Manager
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Hollywood, Los Angeles, CA, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
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NEWS
Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.

The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.

Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.

In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.

“The creative experience brings us together and brings about better communication,” said Jeff Koons.

“When somebody views one of my works I always hope that they have a sense of awe and wonder.

“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”

Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.

Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.

RELATED STORIES
‘Create your own masterpiece’ with interactive colour editing from Disney Research


Disney’s research and development arm has come up with a new way to interact with art – creating an augmented reality application that allows users to interact and recolour paintings.
Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
Augmented reality app brings Gruffalo storybook to life in English forests


The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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