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Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
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  Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
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Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
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NEWS
Warwick Castle set for 80-bed hotel as Merlin submits 10-year masterplan
POSTED 03 Oct 2017 . BY Tom Anstey
Merlin's masterplan for Warwick Castle includes restoration of towers, ramparts and walls Credit: Shutterstock.com
Merlin Entertainments has revealed its vision for an 80-bedroom hotel at Warwick Castle as part of its long-term masterplan.

The proposals, which have been submitted to the district council and will be developed over the next five to 10 years, outline developments which seek to “balance commercial interests alongside ongoing heritage restoration”.

Nick Blofeld, divisional director at Warwick Castle, told Attractions Management: “Our masterplan contains a wide range of proposals which we believe could continue to help us sympathetically enhance our offering.

“All of the ideas proposed, including a possible hotel, remain at the feasibility stage, subject to further research and discussions with a broad range of internal and external stakeholders.”

In the plan, a small lodge housing 60 to 80 bedrooms will be erected within castle grounds, while there are also proposals to renovate bedrooms in one of the castle’s towers, turning them into luxury suites for overnight stays. Merlin says that Porters Lodge – a vacant part of the castle, may be suitable for renovation as guest accommodation.

The organisation wants to extend the life of its glamping site, which has proved successful in the four years it has been operational. The proposal seeks approval to operate the site for an additional five years, but with a smaller footprint with fewer tents.

In addition to new and enhanced accommodation options, improvements to the visitor experience are planned too. These include a new restaurant with a covered deck offering views of the Castle’s East Front, the River Avon and its island; improved accessibility for disabled visitors; and a redevelopment of the courtyard shop.

A playground close to the castle’s stables and carpark is also in need of an upgrade, with consideration being given to whether it is renovated as a new playground or a building providing undercover facilities.

In terms of heritage restoration, the masterplan addresses a number of areas needing work, including masonry repairs to the towers and ramparts, east and west wings, mound curtain walls, perimeter walls and south front. Restoration work will also be carried out on the castle’s conservatory windows.

The plans have raised contention locally, with some residents arguing that the historic castle, originally built by William the Conqueror in 1068, is being turned into a “Disneyland-like” site. The Warwick Society – a civic group representing the town’s people – said that work would have to be done “very carefully” so as not to damage the castle and its grounds.
RELATED STORIES
Legoland Florida gives 20,000 tickets to kids affected by Hurricane Irma


Merlin’s Legoland resort in Florida is donating 20,000 tickets to children in the state affected by Hurricane Irma, representing the largest ticket giveaway in the park’s history.
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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