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NEWS
Exclusive: Worlds of Adventure CEO reveals five year plan, including overseas expansion
POSTED 07 Sep 2017 . BY Tom Anstey
The owners of IMG Worlds of Adventure – the world’s largest indoor theme park – have ambitious plans for the brand over the next five years, with plans for an even bigger second park in Dubai and to take the concept overseas as part of a global expansion.

In an exclusive interview with Attractions Management , Worlds of Adventure CEO Lennard Otto said that business was booming at Worlds of Adventure following a successful debut year for the visitor attraction.

According to Otto, the park has reached set targets, drawing a strong mix of visitors from international and domestic markets visiting the park, with key regions including Saudi Arabia, Kuwait, Russia and India.

“It’s always interesting when you launch a new industry into a market. When we launched, there was no culture for a major theme park in Dubai,” said Otto.

“There’s been a lot of education, adjusting and awareness for the market from our end – along the way we had to make some changes to our business model for the park.

“In terms of overall user experience, we’ve seen excellent results on all of the platforms from a ratings standpoint, so we’re in line with where we want to be.”

Worlds of Adventure’s owners, the Ilyas & Mustafa Galadari Group, have set out a five-year plan for the park, with the addition of new attractions every year. In the short term, plans include an increased focus on younger children, with a large soft play area and an adjustment to height restrictions, enabling younger children to safely use more of the park’s rides. A 12-screen cinema operated by Novo is also scheduled to open during Q3, with visitors not needing to enter the park to access the offering.

Beyond internal expansion at the park, IMG’s biggest current development is Worlds of Legends, a second theme park opposite Worlds of Adventure roughly 30 per cent larger than the existing 1.5 million sq ft (139,354sq m) theme park.

According to IMG, the park will be housed inside a temperature-controlled environment like Worlds of Adventure, only the new park will feature a retractable roof that can be opened or closed dependent on weather and temperature.

The new park will feature more IPs than Worlds of Adventure, with nine zones representing different brands, including Ubisoft, Mattel, Nickelodeon, Saban, The Pokémon Company, Cartoon Network, Toei Animation and TV Tokyo, in addition to IMG’s own Legends of Arabia and Lost Valley – Dinosaur Adventure.

“We’re currently in the design phase of the project,” Otto revealed on the new park’s progress. “We expect the design phase to be completed towards the end of 2017 or start of 2018. Once that is done we’ll make the public announcement for timelines in public construction and opening, as well as investment and scale.”

The park’s initial success has drawn the eye of a number of developers, according to Otto, who said that there are plans to take the concept worldwide, with an eye toward possible locations in China and Russia.

“When we launched the park, our focus was on being the indoor experts. We invested a lot of time and effort from day one to grow the business internationally,” he said.

“We want to take our brands and this concept worldwide. It doesn’t matter if it’s rain or snow, hot or cold weather, an indoor concept gives you a year-round business model, which is more and more important in today’s economy.

“We’ve seen so much demand since opening, not only within the MENA region, but also in the Far East and Central Asia, particularly China and Russia. We’ve seen demand from these countries and more and more developers are approaching us to come in as a partner or and operator.”
MORE NEWS
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Predictions of a fall in visitors to the US following the election of Donald Trump have become a reality, with a decline of nearly 700,000 in the first quarter of 2017.
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Six Flags has provided an update on its Mexico theme parks following this week’s devastating earthquake, with all of its employees safe and accounted for but damage to both its waterpark and theme park in the region.
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The government of South Australia is commissioning an international search for a design team to create a second site for the state’s acclaimed art gallery.
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The Yorkshire Wildlife Park has submitted plans for the first phase of its £50m (US$67.8m, €56.5m) expansion, a project which will bring in new animals and double the workforce.
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Salary: Competitive
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NEWS
Exclusive: Worlds of Adventure CEO reveals five year plan, including overseas expansion
POSTED 07 Sep 2017 . BY Tom Anstey
The owners of IMG Worlds of Adventure – the world’s largest indoor theme park – have ambitious plans for the brand over the next five years, with plans for an even bigger second park in Dubai and to take the concept overseas as part of a global expansion.

In an exclusive interview with Attractions Management , Worlds of Adventure CEO Lennard Otto said that business was booming at Worlds of Adventure following a successful debut year for the visitor attraction.

According to Otto, the park has reached set targets, drawing a strong mix of visitors from international and domestic markets visiting the park, with key regions including Saudi Arabia, Kuwait, Russia and India.

“It’s always interesting when you launch a new industry into a market. When we launched, there was no culture for a major theme park in Dubai,” said Otto.

“There’s been a lot of education, adjusting and awareness for the market from our end – along the way we had to make some changes to our business model for the park.

“In terms of overall user experience, we’ve seen excellent results on all of the platforms from a ratings standpoint, so we’re in line with where we want to be.”

Worlds of Adventure’s owners, the Ilyas & Mustafa Galadari Group, have set out a five-year plan for the park, with the addition of new attractions every year. In the short term, plans include an increased focus on younger children, with a large soft play area and an adjustment to height restrictions, enabling younger children to safely use more of the park’s rides. A 12-screen cinema operated by Novo is also scheduled to open during Q3, with visitors not needing to enter the park to access the offering.

Beyond internal expansion at the park, IMG’s biggest current development is Worlds of Legends, a second theme park opposite Worlds of Adventure roughly 30 per cent larger than the existing 1.5 million sq ft (139,354sq m) theme park.

According to IMG, the park will be housed inside a temperature-controlled environment like Worlds of Adventure, only the new park will feature a retractable roof that can be opened or closed dependent on weather and temperature.

The new park will feature more IPs than Worlds of Adventure, with nine zones representing different brands, including Ubisoft, Mattel, Nickelodeon, Saban, The Pokémon Company, Cartoon Network, Toei Animation and TV Tokyo, in addition to IMG’s own Legends of Arabia and Lost Valley – Dinosaur Adventure.

“We’re currently in the design phase of the project,” Otto revealed on the new park’s progress. “We expect the design phase to be completed towards the end of 2017 or start of 2018. Once that is done we’ll make the public announcement for timelines in public construction and opening, as well as investment and scale.”

The park’s initial success has drawn the eye of a number of developers, according to Otto, who said that there are plans to take the concept worldwide, with an eye toward possible locations in China and Russia.

“When we launched the park, our focus was on being the indoor experts. We invested a lot of time and effort from day one to grow the business internationally,” he said.

“We want to take our brands and this concept worldwide. It doesn’t matter if it’s rain or snow, hot or cold weather, an indoor concept gives you a year-round business model, which is more and more important in today’s economy.

“We’ve seen so much demand since opening, not only within the MENA region, but also in the Far East and Central Asia, particularly China and Russia. We’ve seen demand from these countries and more and more developers are approaching us to come in as a partner or and operator.”
MORE NEWS
Trump Slump takes hold as US tourism drops in early 2017
Predictions of a fall in visitors to the US following the election of Donald Trump have become a reality, with a decline of nearly 700,000 in the first quarter of 2017.
Six Flags provides parks and employee updates following Mexico earthquake
Six Flags has provided an update on its Mexico theme parks following this week’s devastating earthquake, with all of its employees safe and accounted for but damage to both its waterpark and theme park in the region.
Architecture competition announced for landmark South Australian art gallery
The government of South Australia is commissioning an international search for a design team to create a second site for the state’s acclaimed art gallery.
Yorkshire Wildlife Park submits plans for phase one of £50m expansion
The Yorkshire Wildlife Park has submitted plans for the first phase of its £50m (US$67.8m, €56.5m) expansion, a project which will bring in new animals and double the workforce.
More news>
LATEST JOBS
Rides and Attractions Area Manager
Chessington World of Adventures
Salary: Competitive
Location: Chessington, United Kingdom
Entertainments Team Leader
Legoland Discovery Centre
Salary: Competitive
Location: Toronto, ON, Canada
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Location: Toronto, ON, Canada
Engineering Systems Specialist
The Eye Brand
Salary: Competitive
Location: Orlando, FL, United States
Guest Experience Host - Education Team
Sea Life
Salary: Competitive
Location: Kansas City, MO, United States
Marketing Manager
Madame Tussauds
Salary: Competitive
Location: Hollywood, Los Angeles, CA, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
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NEWS
Exclusive: Worlds of Adventure CEO reveals five year plan, including overseas expansion
POSTED 07 Sep 2017 . BY Tom Anstey
The owners of IMG Worlds of Adventure – the world’s largest indoor theme park – have ambitious plans for the brand over the next five years, with plans for an even bigger second park in Dubai and to take the concept overseas as part of a global expansion.

In an exclusive interview with Attractions Management , Worlds of Adventure CEO Lennard Otto said that business was booming at Worlds of Adventure following a successful debut year for the visitor attraction.

According to Otto, the park has reached set targets, drawing a strong mix of visitors from international and domestic markets visiting the park, with key regions including Saudi Arabia, Kuwait, Russia and India.

“It’s always interesting when you launch a new industry into a market. When we launched, there was no culture for a major theme park in Dubai,” said Otto.

“There’s been a lot of education, adjusting and awareness for the market from our end – along the way we had to make some changes to our business model for the park.

“In terms of overall user experience, we’ve seen excellent results on all of the platforms from a ratings standpoint, so we’re in line with where we want to be.”

Worlds of Adventure’s owners, the Ilyas & Mustafa Galadari Group, have set out a five-year plan for the park, with the addition of new attractions every year. In the short term, plans include an increased focus on younger children, with a large soft play area and an adjustment to height restrictions, enabling younger children to safely use more of the park’s rides. A 12-screen cinema operated by Novo is also scheduled to open during Q3, with visitors not needing to enter the park to access the offering.

Beyond internal expansion at the park, IMG’s biggest current development is Worlds of Legends, a second theme park opposite Worlds of Adventure roughly 30 per cent larger than the existing 1.5 million sq ft (139,354sq m) theme park.

According to IMG, the park will be housed inside a temperature-controlled environment like Worlds of Adventure, only the new park will feature a retractable roof that can be opened or closed dependent on weather and temperature.

The new park will feature more IPs than Worlds of Adventure, with nine zones representing different brands, including Ubisoft, Mattel, Nickelodeon, Saban, The Pokémon Company, Cartoon Network, Toei Animation and TV Tokyo, in addition to IMG’s own Legends of Arabia and Lost Valley – Dinosaur Adventure.

“We’re currently in the design phase of the project,” Otto revealed on the new park’s progress. “We expect the design phase to be completed towards the end of 2017 or start of 2018. Once that is done we’ll make the public announcement for timelines in public construction and opening, as well as investment and scale.”

The park’s initial success has drawn the eye of a number of developers, according to Otto, who said that there are plans to take the concept worldwide, with an eye toward possible locations in China and Russia.

“When we launched the park, our focus was on being the indoor experts. We invested a lot of time and effort from day one to grow the business internationally,” he said.

“We want to take our brands and this concept worldwide. It doesn’t matter if it’s rain or snow, hot or cold weather, an indoor concept gives you a year-round business model, which is more and more important in today’s economy.

“We’ve seen so much demand since opening, not only within the MENA region, but also in the Far East and Central Asia, particularly China and Russia. We’ve seen demand from these countries and more and more developers are approaching us to come in as a partner or and operator.”
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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