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NEWS
Exclusive: Worlds of Adventure CEO reveals five year plan, including overseas expansion
POSTED 07 Sep 2017 . BY Tom Anstey
The owners of IMG Worlds of Adventure – the world’s largest indoor theme park – have ambitious plans for the brand over the next five years, with plans for an even bigger second park in Dubai and to take the concept overseas as part of a global expansion.

In an exclusive interview with Attractions Management , Worlds of Adventure CEO Lennard Otto said that business was booming at Worlds of Adventure following a successful debut year for the visitor attraction.

According to Otto, the park has reached set targets, drawing a strong mix of visitors from international and domestic markets visiting the park, with key regions including Saudi Arabia, Kuwait, Russia and India.

“It’s always interesting when you launch a new industry into a market. When we launched, there was no culture for a major theme park in Dubai,” said Otto.

“There’s been a lot of education, adjusting and awareness for the market from our end – along the way we had to make some changes to our business model for the park.

“In terms of overall user experience, we’ve seen excellent results on all of the platforms from a ratings standpoint, so we’re in line with where we want to be.”

Worlds of Adventure’s owners, the Ilyas & Mustafa Galadari Group, have set out a five-year plan for the park, with the addition of new attractions every year. In the short term, plans include an increased focus on younger children, with a large soft play area and an adjustment to height restrictions, enabling younger children to safely use more of the park’s rides. A 12-screen cinema operated by Novo is also scheduled to open during Q3, with visitors not needing to enter the park to access the offering.

Beyond internal expansion at the park, IMG’s biggest current development is Worlds of Legends, a second theme park opposite Worlds of Adventure roughly 30 per cent larger than the existing 1.5 million sq ft (139,354sq m) theme park.

According to IMG, the park will be housed inside a temperature-controlled environment like Worlds of Adventure, only the new park will feature a retractable roof that can be opened or closed dependent on weather and temperature.

The new park will feature more IPs than Worlds of Adventure, with nine zones representing different brands, including Ubisoft, Mattel, Nickelodeon, Saban, The Pokémon Company, Cartoon Network, Toei Animation and TV Tokyo, in addition to IMG’s own Legends of Arabia and Lost Valley – Dinosaur Adventure.

“We’re currently in the design phase of the project,” Otto revealed on the new park’s progress. “We expect the design phase to be completed towards the end of 2017 or start of 2018. Once that is done we’ll make the public announcement for timelines in public construction and opening, as well as investment and scale.”

The park’s initial success has drawn the eye of a number of developers, according to Otto, who said that there are plans to take the concept worldwide, with an eye toward possible locations in China and Russia.

“When we launched the park, our focus was on being the indoor experts. We invested a lot of time and effort from day one to grow the business internationally,” he said.

“We want to take our brands and this concept worldwide. It doesn’t matter if it’s rain or snow, hot or cold weather, an indoor concept gives you a year-round business model, which is more and more important in today’s economy.

“We’ve seen so much demand since opening, not only within the MENA region, but also in the Far East and Central Asia, particularly China and Russia. We’ve seen demand from these countries and more and more developers are approaching us to come in as a partner or and operator.”
PROJECT PROFILE:

IMG Worlds of Legends
The Ilyas & Mustafa Galadari Group have announced plans to open a second theme park opposite the company’s recently opened IMG Worlds of Adventure.


RELATED STORIES
IMG announces plans for second Dubai theme park


The Ilyas & Mustafa Galadari Group have announced plans to open a second theme park opposite the company’s recently opened IMG Worlds of Adventure.
Worlds of Adventure debut pushed back to month's end


Theme parks-goers hoping to visit the long-awaited IMG Worlds of Adventure will have to wait just a little longer, after the park pushed back its planned opening of today (15 August) to the end of the month.
Dubai’s billion-dollar indoor theme park to open in August


IMG Worlds of Adventure, a long-awaited Dubai attraction that stalled when the 2008 financial crash crippled the Emirate's economy, is finally ready to open.
Exclusive: Dubai primed for attractions boom, says Worlds of Adventure CEO


New IMG Worlds of Adventure CEO, Lennard Otto, has said that Dubai is the perfect location for the under-development theme park, praising an up-and-coming economy which he believes is primed for the attractions market.
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NEWS
Exclusive: Worlds of Adventure CEO reveals five year plan, including overseas expansion
POSTED 07 Sep 2017 . BY Tom Anstey
The owners of IMG Worlds of Adventure – the world’s largest indoor theme park – have ambitious plans for the brand over the next five years, with plans for an even bigger second park in Dubai and to take the concept overseas as part of a global expansion.

In an exclusive interview with Attractions Management , Worlds of Adventure CEO Lennard Otto said that business was booming at Worlds of Adventure following a successful debut year for the visitor attraction.

According to Otto, the park has reached set targets, drawing a strong mix of visitors from international and domestic markets visiting the park, with key regions including Saudi Arabia, Kuwait, Russia and India.

“It’s always interesting when you launch a new industry into a market. When we launched, there was no culture for a major theme park in Dubai,” said Otto.

“There’s been a lot of education, adjusting and awareness for the market from our end – along the way we had to make some changes to our business model for the park.

“In terms of overall user experience, we’ve seen excellent results on all of the platforms from a ratings standpoint, so we’re in line with where we want to be.”

Worlds of Adventure’s owners, the Ilyas & Mustafa Galadari Group, have set out a five-year plan for the park, with the addition of new attractions every year. In the short term, plans include an increased focus on younger children, with a large soft play area and an adjustment to height restrictions, enabling younger children to safely use more of the park’s rides. A 12-screen cinema operated by Novo is also scheduled to open during Q3, with visitors not needing to enter the park to access the offering.

Beyond internal expansion at the park, IMG’s biggest current development is Worlds of Legends, a second theme park opposite Worlds of Adventure roughly 30 per cent larger than the existing 1.5 million sq ft (139,354sq m) theme park.

According to IMG, the park will be housed inside a temperature-controlled environment like Worlds of Adventure, only the new park will feature a retractable roof that can be opened or closed dependent on weather and temperature.

The new park will feature more IPs than Worlds of Adventure, with nine zones representing different brands, including Ubisoft, Mattel, Nickelodeon, Saban, The Pokémon Company, Cartoon Network, Toei Animation and TV Tokyo, in addition to IMG’s own Legends of Arabia and Lost Valley – Dinosaur Adventure.

“We’re currently in the design phase of the project,” Otto revealed on the new park’s progress. “We expect the design phase to be completed towards the end of 2017 or start of 2018. Once that is done we’ll make the public announcement for timelines in public construction and opening, as well as investment and scale.”

The park’s initial success has drawn the eye of a number of developers, according to Otto, who said that there are plans to take the concept worldwide, with an eye toward possible locations in China and Russia.

“When we launched the park, our focus was on being the indoor experts. We invested a lot of time and effort from day one to grow the business internationally,” he said.

“We want to take our brands and this concept worldwide. It doesn’t matter if it’s rain or snow, hot or cold weather, an indoor concept gives you a year-round business model, which is more and more important in today’s economy.

“We’ve seen so much demand since opening, not only within the MENA region, but also in the Far East and Central Asia, particularly China and Russia. We’ve seen demand from these countries and more and more developers are approaching us to come in as a partner or and operator.”
PROJECT PROFILE:

IMG Worlds of Legends
The Ilyas & Mustafa Galadari Group have announced plans to open a second theme park opposite the company’s recently opened IMG Worlds of Adventure.


RELATED STORIES
IMG announces plans for second Dubai theme park


The Ilyas & Mustafa Galadari Group have announced plans to open a second theme park opposite the company’s recently opened IMG Worlds of Adventure.
Worlds of Adventure debut pushed back to month's end


Theme parks-goers hoping to visit the long-awaited IMG Worlds of Adventure will have to wait just a little longer, after the park pushed back its planned opening of today (15 August) to the end of the month.
Dubai’s billion-dollar indoor theme park to open in August


IMG Worlds of Adventure, a long-awaited Dubai attraction that stalled when the 2008 financial crash crippled the Emirate's economy, is finally ready to open.
Exclusive: Dubai primed for attractions boom, says Worlds of Adventure CEO


New IMG Worlds of Adventure CEO, Lennard Otto, has said that Dubai is the perfect location for the under-development theme park, praising an up-and-coming economy which he believes is primed for the attractions market.
MORE NEWS
Association of Independent Museums names Emma Chaplin new director
The Association of Independent Museums (AIM) has named Emma Chaplin as its new director – starting February 2018.
Canada’s Méga Parc prepares for CA$52m steampunk redevelopment
Canada’s Méga Parc is to undergo a major steampunk-themed makeover, with a record- breaking gravity coaster travelling through a spokeless Ferris wheel at the heart of the CA$52m (US$41m, €34.6m, £30.8m) redevelopment.
Michael Jackson's estate files trademark for possible museum venture
The estate for Michael Jackson has filed a trademark application indicating future plans to open a museum attraction dedicated to the pop icon.
IAAPA 2017: Universal's Thierry Coup on taking immersive design to the next level
The man behind Universal Studios’ most successful visitor attractions says operators looking to stay ahead of the curve must go above and beyond to deliver new levels of immersive experiences.
More news>
LATEST JOBS
Commercial Director- Midway North America
Madame Tussauds
Salary: Competitive
Location: Orlando, FL, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Trade Sales Coordinator
Sea Life
Salary: Competitive
Location: Minnesota, United States
Front Office Manager
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States
Senior Profit Protection Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
Head of Operations
Madame Tussauds
Salary: Competitive
Location: New York, NY, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

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NEWS
Exclusive: Worlds of Adventure CEO reveals five year plan, including overseas expansion
POSTED 07 Sep 2017 . BY Tom Anstey
The owners of IMG Worlds of Adventure – the world’s largest indoor theme park – have ambitious plans for the brand over the next five years, with plans for an even bigger second park in Dubai and to take the concept overseas as part of a global expansion.

In an exclusive interview with Attractions Management , Worlds of Adventure CEO Lennard Otto said that business was booming at Worlds of Adventure following a successful debut year for the visitor attraction.

According to Otto, the park has reached set targets, drawing a strong mix of visitors from international and domestic markets visiting the park, with key regions including Saudi Arabia, Kuwait, Russia and India.

“It’s always interesting when you launch a new industry into a market. When we launched, there was no culture for a major theme park in Dubai,” said Otto.

“There’s been a lot of education, adjusting and awareness for the market from our end – along the way we had to make some changes to our business model for the park.

“In terms of overall user experience, we’ve seen excellent results on all of the platforms from a ratings standpoint, so we’re in line with where we want to be.”

Worlds of Adventure’s owners, the Ilyas & Mustafa Galadari Group, have set out a five-year plan for the park, with the addition of new attractions every year. In the short term, plans include an increased focus on younger children, with a large soft play area and an adjustment to height restrictions, enabling younger children to safely use more of the park’s rides. A 12-screen cinema operated by Novo is also scheduled to open during Q3, with visitors not needing to enter the park to access the offering.

Beyond internal expansion at the park, IMG’s biggest current development is Worlds of Legends, a second theme park opposite Worlds of Adventure roughly 30 per cent larger than the existing 1.5 million sq ft (139,354sq m) theme park.

According to IMG, the park will be housed inside a temperature-controlled environment like Worlds of Adventure, only the new park will feature a retractable roof that can be opened or closed dependent on weather and temperature.

The new park will feature more IPs than Worlds of Adventure, with nine zones representing different brands, including Ubisoft, Mattel, Nickelodeon, Saban, The Pokémon Company, Cartoon Network, Toei Animation and TV Tokyo, in addition to IMG’s own Legends of Arabia and Lost Valley – Dinosaur Adventure.

“We’re currently in the design phase of the project,” Otto revealed on the new park’s progress. “We expect the design phase to be completed towards the end of 2017 or start of 2018. Once that is done we’ll make the public announcement for timelines in public construction and opening, as well as investment and scale.”

The park’s initial success has drawn the eye of a number of developers, according to Otto, who said that there are plans to take the concept worldwide, with an eye toward possible locations in China and Russia.

“When we launched the park, our focus was on being the indoor experts. We invested a lot of time and effort from day one to grow the business internationally,” he said.

“We want to take our brands and this concept worldwide. It doesn’t matter if it’s rain or snow, hot or cold weather, an indoor concept gives you a year-round business model, which is more and more important in today’s economy.

“We’ve seen so much demand since opening, not only within the MENA region, but also in the Far East and Central Asia, particularly China and Russia. We’ve seen demand from these countries and more and more developers are approaching us to come in as a partner or and operator.”
PROJECT PROFILE:

IMG Worlds of Legends
The Ilyas & Mustafa Galadari Group have announced plans to open a second theme park opposite the company’s recently opened IMG Worlds of Adventure.


RELATED STORIES
IMG announces plans for second Dubai theme park


The Ilyas & Mustafa Galadari Group have announced plans to open a second theme park opposite the company’s recently opened IMG Worlds of Adventure.
Worlds of Adventure debut pushed back to month's end


Theme parks-goers hoping to visit the long-awaited IMG Worlds of Adventure will have to wait just a little longer, after the park pushed back its planned opening of today (15 August) to the end of the month.
Dubai’s billion-dollar indoor theme park to open in August


IMG Worlds of Adventure, a long-awaited Dubai attraction that stalled when the 2008 financial crash crippled the Emirate's economy, is finally ready to open.
Exclusive: Dubai primed for attractions boom, says Worlds of Adventure CEO


New IMG Worlds of Adventure CEO, Lennard Otto, has said that Dubai is the perfect location for the under-development theme park, praising an up-and-coming economy which he believes is primed for the attractions market.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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