New Star Wars AR app calls on users to 'find the force' at 20 global landmarks
POSTED 30 Aug 2017 . BY Tom Anstey
Special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR
The Eiffel Tower, Grand Canyon and Sydney Harbour Bridge are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Themed around the forthcoming film Star Wars: The Last Jedi, anyone within a mile of the historic landmarks will be able to use the Star Wars app to unlock an augmented reality scene, which will see a Star Destroyer loom over as two TIE Fighters fly by into the distance.
This will be linked with a Star Wars AR game, downloadable for free, in which fans have to track down holograms of their favourite characters in a VR scavenger hunt.
Taking place between 1-3 September, special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR, with the ability to then film video or take pictures of their interactions with the character using their phones. In addition to the 20 heritage sites, more than 20,000 stores worldwide are participating, in line with a product launch for Star Wars: the Last Jedi.
“Force Friday II puts fans right at the centre of the action using augmented reality to bring our characters to life like never before,” said Jimmy Pitaro, Disney Consumer Products and Interactive Media chair.
The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.”
Disney’s research and development arm has come up with a new way to interact with art –
creating an augmented reality application that allows users to interact and recolour
paintings.
Apple could be about to jump on the augmented reality bandwagon, with reports
suggesting CEO Tim Cook is very serious about AR development in the near future.
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will
develop cutting-edge entertainment content for its attractions clients.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks
POSTED 30 Aug 2017 . BY Tom Anstey
Special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR
The Eiffel Tower, Grand Canyon and Sydney Harbour Bridge are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.
Themed around the forthcoming film Star Wars: The Last Jedi, anyone within a mile of the historic landmarks will be able to use the Star Wars app to unlock an augmented reality scene, which will see a Star Destroyer loom over as two TIE Fighters fly by into the distance.
This will be linked with a Star Wars AR game, downloadable for free, in which fans have to track down holograms of their favourite characters in a VR scavenger hunt.
Taking place between 1-3 September, special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR, with the ability to then film video or take pictures of their interactions with the character using their phones. In addition to the 20 heritage sites, more than 20,000 stores worldwide are participating, in line with a product launch for Star Wars: the Last Jedi.
“Force Friday II puts fans right at the centre of the action using augmented reality to bring our characters to life like never before,” said Jimmy Pitaro, Disney Consumer Products and Interactive Media chair.
The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.”
Disney’s research and development arm has come up with a new way to interact with art –
creating an augmented reality application that allows users to interact and recolour
paintings.
Apple could be about to jump on the augmented reality bandwagon, with reports
suggesting CEO Tim Cook is very serious about AR development in the near future.
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will
develop cutting-edge entertainment content for its attractions clients.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a
central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.