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NEWS
Freeman expands sports and entertainment reach with acquisition of BaAM
POSTED 20 Jul 2017 . BY Tom Anstey
Freeman worked with BaAM on several events such as the MLB FanFest in San Diego Credit: MLB
Brand experience provider Freeman has announced the acquisition of creative production company BaAM, expanding its business into the sports and entertainment markets.

Headed by CEO Reg Bronskill and president Annemarie Roe, with past Themed Entertainment Association (TEA) president Christine Kerr the company’s vice president, the Toronto-based BaAM specialises in sports, culture and entertainment projects, with clients including the International Olympic Committee, Major League Baseball (MLB) and FIFA among others.

According to Freeman – which designs, plans, and delivers immersive experiences for global brands – the new partnership will provide access to an important and growing market sector bolstering its ability to execute large-scale projects by adding BaAM’s team and services to its portfolio.



“BaAM was created to provide customers producing large-scale, high-profile projects with the best service and execution in the industry,” said Roe. “Freeman operates with the utmost respect for employees and has a firm dedication to operational excellence and uncompromising customer service. These values have been a hallmark within Freeman and BaAM, and they will remain at the foundation of what drives our efforts together.”

Freeman, which has more than 90 locations worldwide and employs more than 7,000 people – 2,000 outside of the US – celebrates it 90th year of operation this year, having been founded in 1927.

“This is a natural extension of our team, and one that will continue our global expansion,” said Dan Hoffend, president of FreemanXP. “We have already worked with BaAM on several events such as the MLB FanFests in San Diego and Miami, and we found incredible similarities across creative and production excellence. It was very important for us to find a partner that represented the best of the best in the industry to help support our clients’ growing needs.”
RELATED STORIES
  TEA president Christine Kerr calls for more themed entertainment courses


The attractions industry must continue to build on its initial forays into academia and develop courses worldwide to ensure the next generation of leaders are fully-equipped to succeed.
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The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
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DIRECTORY
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Freeman expands sports and entertainment reach with acquisition of BaAM
POSTED 20 Jul 2017 . BY Tom Anstey
Freeman worked with BaAM on several events such as the MLB FanFest in San Diego Credit: MLB
Brand experience provider Freeman has announced the acquisition of creative production company BaAM, expanding its business into the sports and entertainment markets.

Headed by CEO Reg Bronskill and president Annemarie Roe, with past Themed Entertainment Association (TEA) president Christine Kerr the company’s vice president, the Toronto-based BaAM specialises in sports, culture and entertainment projects, with clients including the International Olympic Committee, Major League Baseball (MLB) and FIFA among others.

According to Freeman – which designs, plans, and delivers immersive experiences for global brands – the new partnership will provide access to an important and growing market sector bolstering its ability to execute large-scale projects by adding BaAM’s team and services to its portfolio.



“BaAM was created to provide customers producing large-scale, high-profile projects with the best service and execution in the industry,” said Roe. “Freeman operates with the utmost respect for employees and has a firm dedication to operational excellence and uncompromising customer service. These values have been a hallmark within Freeman and BaAM, and they will remain at the foundation of what drives our efforts together.”

Freeman, which has more than 90 locations worldwide and employs more than 7,000 people – 2,000 outside of the US – celebrates it 90th year of operation this year, having been founded in 1927.

“This is a natural extension of our team, and one that will continue our global expansion,” said Dan Hoffend, president of FreemanXP. “We have already worked with BaAM on several events such as the MLB FanFests in San Diego and Miami, and we found incredible similarities across creative and production excellence. It was very important for us to find a partner that represented the best of the best in the industry to help support our clients’ growing needs.”
RELATED STORIES
TEA president Christine Kerr calls for more themed entertainment courses


The attractions industry must continue to build on its initial forays into academia and develop courses worldwide to ensure the next generation of leaders are fully-equipped to succeed.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS