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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
MORE NEWS
Thorpe Park teaser hints at The Walking Dead for popular Fright Night events
Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.
Seattle Aquarium plans US$100m expansion
Seattle Aquarium has unveiled plans to expand its premises, with a new US$100 million (€858m, £770m) Ocean Pavilion coming to the US aquarium in 2023.
Diversity at the top of the agenda as New York lays out detailed plan for culture
New York City mayor Bill de Blasio has outlined the US city’s first ever plan for culture, linking future funding for museums and arts groups to the diversity of their staff.
Google brings back Glass tech with focus on improving job productivity
Google’s Glass smart wear technology has been resurrected with job productivity in mind, two years on from the company scrapping its original consumer model.
More news>
LATEST JOBS
Forest Centre Manager
Forestry Commission
Salary: £29,401 - £32,486
Location: Wendover, United Kingdom
Exhibitions Manager
JORVIK Viking Centre
Salary: £20,000 per year
Location: York, United Kingdom
Programmes and Events National Manager
The Wildfowl and Wetlands Trust
Salary: £22,680 to £28,350 pa
Location: Slimbridge, United Kingdom
Creative Media Assistant
Merlin Entertainments Group
Salary: Competitive
Location: London, United Kingdom
Technical Manager
The Dungeons
Salary: Competitive
Location: Edinburgh, United Kingdom
Head of PR and Media Relations
Alton Towers Theme Park
Salary: Competitive
Location: Staffordshire, United Kingdom



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS