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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
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AM2.jobs - Attractions Jobs & News
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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
MORE NEWS
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Dutch architects MVRDV are have announced a large-scale leisure project in Shanghai that will see the firm meld nature, culture and entertainment in a huge public park.
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Adjaye Associates have revealed their design for a new spy museum and interactive experience in the heart of New York, which is set to open this December.
IAAPA supporting Give Kids the World at 2017 expo
Give Kids the World Village – a cost-free resort for children with life threatening illnesses – will enter its 22nd year in partnership with IAAPA at the organisation’s annual expo, with a number of initiatives and events lined up for this year’s show.
Merlin planning global rollout for Bear Grylls attractions, says Varney
After announcing its intention to develop a Bear Grylls attraction in the UK, Merlin CEO Nick Varney has revealed further plans for the adventure survivalist, with plans to take the concept overseas in a major attraction rollout.
More news>
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Marwell Wildlife
Salary: Competitive
Location: Winchester, United Kingdom
National Manager - Programmes and Events
The Wildfowl and Wetlands Trust
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Location: Slimbridge, United Kingdom
Operations Manager
The National Museum of the Royal Navy
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Location: Portsmouth, United Kingdom
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Legoland
Salary: Competitive
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS