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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
RELATED STORIES
Snøhetta’s US$610m SFMoMA opens today


Snøhetta's striking and hotly-anticipated new building for San Francisco Museum of Modern Art (SFMOMA) opens today (14 May) in the US city.
Opening date revealed for Snøhetta's spectacular San Francisco SFMOMA expansion


The San Francisco Museum of Modern Art (SFMOMA) will officially open its Snøhetta- designed 235,000sq ft (21,800sq m) extension on May 14, 2016.
FEATURE: Profile: Kjetil Trædal Thorsen


The founding partner of Snøhetta talks about the expansion of SFMOMA, the September 11 Memorial Pavilion and blurring professional boundaries
San Francisco MOMA nears US$610m funding target


Following a two-year fundraising campaign, the San Francisco Museum of Modern Art (MOMA) is closing in on its financial target to build a 235,000sq ft (21,800sq m) new wing.
MORE NEWS
Association of Independent Museums names Emma Chaplin new director
The Association of Independent Museums (AIM) has named Emma Chaplin as its new director – starting February 2018.
Canada’s Méga Parc prepares for CA$52m steampunk redevelopment
Canada’s Méga Parc is to undergo a major steampunk-themed makeover, with a record- breaking gravity coaster travelling through a spokeless Ferris wheel at the heart of the CA$52m (US$41m, €34.6m, £30.8m) redevelopment.
Michael Jackson's estate files trademark for possible museum venture
The estate for Michael Jackson has filed a trademark application indicating future plans to open a museum attraction dedicated to the pop icon.
IAAPA 2017: Universal's Thierry Coup on taking immersive design to the next level
The man behind Universal Studios’ most successful visitor attractions says operators looking to stay ahead of the curve must go above and beyond to deliver new levels of immersive experiences.
More news>
LATEST JOBS
Commercial Director- Midway North America
Madame Tussauds
Salary: Competitive
Location: Orlando, FL, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Trade Sales Coordinator
Sea Life
Salary: Competitive
Location: Minnesota, United States
Front Office Manager
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States
Senior Profit Protection Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
Head of Operations
Madame Tussauds
Salary: Competitive
Location: New York, NY, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
RELATED STORIES
Snøhetta’s US$610m SFMoMA opens today


Snøhetta's striking and hotly-anticipated new building for San Francisco Museum of Modern Art (SFMOMA) opens today (14 May) in the US city.
Opening date revealed for Snøhetta's spectacular San Francisco SFMOMA expansion


The San Francisco Museum of Modern Art (SFMOMA) will officially open its Snøhetta- designed 235,000sq ft (21,800sq m) extension on May 14, 2016.
FEATURE: Profile: Kjetil Trædal Thorsen


The founding partner of Snøhetta talks about the expansion of SFMOMA, the September 11 Memorial Pavilion and blurring professional boundaries
San Francisco MOMA nears US$610m funding target


Following a two-year fundraising campaign, the San Francisco Museum of Modern Art (MOMA) is closing in on its financial target to build a 235,000sq ft (21,800sq m) new wing.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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