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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
RELATED STORIES
Snøhetta’s US$610m SFMoMA opens today


Snøhetta's striking and hotly-anticipated new building for San Francisco Museum of Modern Art (SFMOMA) opens today (14 May) in the US city.
Opening date revealed for Snøhetta's spectacular San Francisco SFMOMA expansion


The San Francisco Museum of Modern Art (SFMOMA) will officially open its Snøhetta- designed 235,000sq ft (21,800sq m) extension on May 14, 2016.
FEATURE: Profile: Kjetil Trædal Thorsen


The founding partner of Snøhetta talks about the expansion of SFMOMA, the September 11 Memorial Pavilion and blurring professional boundaries
San Francisco MOMA nears US$610m funding target


Following a two-year fundraising campaign, the San Francisco Museum of Modern Art (MOMA) is closing in on its financial target to build a 235,000sq ft (21,800sq m) new wing.
MORE NEWS
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Location-based entertainment company Trimoo is bringing an Angry Birds World theme park to a shopping mall in Qatar.
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Thorpe Park announces plans for world first Walking Dead rollercoaster
After bringing global IP The Walking Dead to its popular Fright Night events last October, Thorpe Park has upped the ante yet again, utilising the popular brand as part of a world-first rollercoaster currently under development at the British theme park and resort.
Wisconsin Historical Museum plans US$120m expansion
The Wisconsin Historical Museum is eyeing a US$120m (€97m, £86m) expansion of its existing premises, after launching a US$50m (€41m, £36m) fundraising campaign to realise its vision.
More news>
LATEST JOBS
Activity Instructor
Girlguiding UK
Salary: Competitive
Location: London, UK
Head Lifeguard/ Duty Officer
Brean Splash
Salary: Hourly rate up to £8.50 per hour - 44 hours per week
Location: Somerset, UK
Pool Manager
Brean Splash
Salary: £21,000 - £26,000 per annum
Location: Somerset, UK
Tour Operations Manager
The Football Association
Salary: Competitive Salary
Location: Wembley, UK
Tour Operations Executive
The Football Association
Salary: Competitive Salary
Location: Wembley, UK
Theme Park Resort Duty Manager - Operations
Gulliver's Theme Park
Salary: Competitive
Location: Matlock Bath, Matlock, UK



 
 
ADVERTISE . CONTACT US

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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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NEWS
San Francisco's MOMA creates unique SMS service that sends art to user's phones
POSTED 12 Jul 2017 . BY Tom Anstey
San Francisco’s Museum of Modern Art (SFMOMA) has introduced a unique way for the general public to take in its collection of more than 34,000 items – through text.

According to SFMOMA, for a visitor to walk past each of its artworks currently on display, they would have to walk roughly 7 miles (11.2 kilometres). To put the entire collection on display, SFMOMA would need to expand to 17 times its current size – with visitors covering 121.3 miles (195 kilometres) to view everything.

As a way of showcasing this vast collection – only 5 per cent is on display at a time – the museum has introduced its new art discovery tool, an SMS service called “Send Me SFMOMA”

To use the service, users text the number 572-51 with the words “send me” followed by a keyword or emoji. In response, they will receive a related artwork with caption via text message.



“In a world oversaturated with information, we asked ourselves: how can we generate personal connections between a diverse cross section of people and the artworks in our collection? How can we provide a more comprehensive experience of our collection,” said Jay Mollica, creative technologist at SFMOMA.

“Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. It provides an approachable, personal and creative method of sharing the breadth of SFMOMA’s collection with the public.”

The service has proved a huge initial success, with more than 12,000 text requests received in its first four days of operation and 3,000 different artworks sent out – more than the museum currently has on display.
RELATED STORIES
Snøhetta’s US$610m SFMoMA opens today


Snøhetta's striking and hotly-anticipated new building for San Francisco Museum of Modern Art (SFMOMA) opens today (14 May) in the US city.
Opening date revealed for Snøhetta's spectacular San Francisco SFMOMA expansion


The San Francisco Museum of Modern Art (SFMOMA) will officially open its Snøhetta- designed 235,000sq ft (21,800sq m) extension on May 14, 2016.
FEATURE: Profile: Kjetil Trædal Thorsen


The founding partner of Snøhetta talks about the expansion of SFMOMA, the September 11 Memorial Pavilion and blurring professional boundaries
San Francisco MOMA nears US$610m funding target


Following a two-year fundraising campaign, the San Francisco Museum of Modern Art (MOMA) is closing in on its financial target to build a 235,000sq ft (21,800sq m) new wing.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS